In Asia, the 80's were a time for “ Hong Kong noir”, whereas the 90's were more an age of Japanese animation. As we continue into the 2000s, Korean music and dramas continue to hit all the right notes. Interest in Korea, triggered by the success of leading Korean dramas and popular music, has escalated to include a host of other aspects of Korean culture, such as hangeul (Korean alphabet), hansik (Korean food), hanbok (traditional Korean clothing), hanok (traditional Korean houses), hanji (traditional Korean paper), as well as Korean music. In Korea , the aforementioned six cultural symbols are collectively referred to as “Han Style”. Similar in nature to Japan , as represented by the kimono (traditional dress), sushi (rice rolls), and samurai (warriors in Japanese history), the image of Korea is based on its own unique traditions including hanbok, kimchi, hangeul, hanji, hanok, and Korean music.
The Korean Wave that swept its way through Asia with dramas and popular music is now achieving even far greater appeal in the international market. As it continues to evolve it enriches the image of Han Style, representing Korea in a positive light. Korean food has long been highly acclaimed for being extremely healthy. Korean food continues to gain popularity throughout the world for its incredible health benefits. Hanji is a traditional form of paper that can last for over one thousand years and is known for its outstanding quality and elegant designs. The paper is drawing attention not only for record-keeping purposes but also for interior decoration and for the purpose of paper wrapping. Hangeul is a very scientific alphabet and is designated by UNESCO as an important part of the Memory of the World Heritage. As a result of the Korean Wave and Korea 's economic prosperity, desire to learn hangeul and the Korean language is exploding.Hanbok became the focus of attention when Daejanggeum (Jewel in the Palace), a TV drama on royal court cuisine, became popular in Asia . Modifications of the exquisite colors and designs of hanbok are also used as motifs in all Korean-style designs. Many international tourists are showing interest in hanok as they want to experience ondol , the Korean floor heating system very effective in the cold winter. Ondol is an important aspect of Korea 's unique architectural style, and it brought floor heating into vogue globally. Traditional Korean music has many slow-rhythm, sentimental songs that epitomize the sad history of Korea . Such unique Korean sentiments had significant influence on Korean popular music and drama and are an important driver of the Korean Wave.
By: http://english.visitkorea.or.kr/enu/CU/CU_EN_8_1.jsp
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